Kolkata Knight Riders The Most Valued IPL brand
Kolkata Knight Riders have turned out to be the most-valued brand in the Indian Premier League (IPL) despite their performance on the field, as they finished last in the table.
Shah Rukh Khanís owned team has a brand value of $ 42.1 million followed closely by the Rajasthan Royals, who have a brand value of $ 39.5 million. Thatís 59 per cent of its franchise fee of $ 67 million.
In just two years, the IPL is already worth more than 2 billion dollars and counting. According to UK-based brand valuation consultancy Brand Finance, the IPL brand has a value of over $ 311.94 million.
This year finalists the Deccan Chargers and the Royal Challengers, who played well, are way down the branding table.
The Chargers have a brand value of $ 34.8 million, a poor 33 per cent of its franchise fee of $ 107 million. The Vijay Mallya-owned Royal Challengers' brand value is 34 per cent of its franchise fee of $ 111.6 million.